Factors Affecting the Promotion of Commercial-Recreational Complexes in Urban Spaces (Case study Astara coastal Bazar)

Document Type : Scientific Research

Authors

1 Department of Urban Planning, Islamic Azad University, Sanandaj Branch

2 Ms Architecture, Department of Architecture, Ilkhchi Branch, Islamic Azad University, East Azarbaijan, Iran.

10.22034/(jupa-ei).2022.154779

Abstract

Abstract
Introduction
Recreational complexes as one of the most important urban uses, along with the development of urban economy, create and reproduce aggregate public spaces as a meeting place and social interactions to create sustainable urban spaces, play an important role in the production of new architectural and urban spaces. They play into the components of sustainable architecture. The creation of multipurpose complexes in cities today is a good solution for the production of new urban cores. Changing the commercial nature of shopping center spaces and passages from mere business to commercial-recreational centers and creating leisure and shopping spaces in such centers has become commonplace in our country, especially Astara. Considering the indigenous architecture and well-being of the coastal commercial-recreational complex, the creation of sustainable architectural components and the promotion of aggregated spaces for social convergence and the creation of hangouts for greater and better exchange and efficiency with regard to the type of sustainable market architecture emphasize the importance and importance of this. Kurdish. The purpose of this study was to analyze the role of influencing factors on promotion of commercialization of commercial-recreational complexes in sustainable architecture of urban spaces based on physical, functional, environmental and social components. The research question can now be stated as follows: What are the factors influencing the growth of the Astara coastal market in urban space?
Materials and Methods
This research is of applied purpose and descriptive-analytical research method. The combined method of documentary and field studies was used to collect the objective and subjective data needed. To identify appropriate indicators in line with the research subject, combining four components of "functional, functional, environmental, social" and (27) indicators that are hypothetically considered in the alternative position, to estimate the sample size of 485 formulas Cochran and random sampling methods were used. Validity and reliability of the questionnaire were calculated to be greater than or equal to 0.88, respectively. In this study, to determine and rank research concepts and indices using AHP's Analytical Model (AHP) method, and multivariate regression analysis using one-sample T-test using SPSS software, research question and objective analysis. Been paid.
Astara Resort Business Complex known as Seaside Bazaar (Built in), is one of the tourist attractions of the border city of Astara, located on the Caspian Sea and one of the most famous markets in Iran. The architecture of this market is based on the Astara architecture pattern known as earthenware roofs and is one of the most important business centers of Guilan province with the activity of 4 trade unions.
 

Highlights

Results and Discsussion

Nine dimensions of measuring and evaluating the enhancement of commercial-leisure complexity in urban spaces have been used in terms of physical component, with the "structure and form" dimensions averaging 3.38 and the "energy consumption" dimension averaging 3.07. They had the lowest share in estimating the criterion value and target index among the respondents. It is visible in Table (2). In the performance component of the six dimensions evaluated, the dimension of "diversity of uses" had the highest share with a mean of 2.53, and the dimension of "position and orientation" with a mean of 2.39 had the lowest share in estimating the benchmark value and index. This is visible in Table (3). In the environmental component, among the five dimensions, the dimension of "invitation and readability" had the highest share with a mean of 3.58 and the "comfort" dimension with a mean of 3.09 had the lowest share in estimating the criterion and indicator value among the respondents. It is visible in Table (4). In the social component, out of the seven dimensions, the dimension of "shopping experience and entertainment" had the highest share with a mean of 4.06 and the "presence of people" with a mean of 3.33 had the lowest share in estimating the criterion and indicator value among the respondents. It is visible in Table (5).

   In this study, the concept of "enhancing the complexity of business-leisure complexes" was identified as hypothetical concepts in alternative position with respect to the weights obtained for each of the indicators after pairwise comparison, according to the indices studied. (770 Format, 712 Shopping Experience, Variety of Users 0.685, Invitations and Readability 0.602) have the most importance. In general, the concept of the research shows that the results are consistent with the trends in the indices of both concepts.

Conclusions

Leading research into the role of enhancing the resilience of commercial-recreational complexes and providing solutions and specific spatial experiences and in fact creating lean and different spatial qualities within the recreational commercial complex in the coastal city of Astara and emphasizing the need to create an index of resilience and space utilization. Designed to create vibrant, high-quality spaces for interdependence and social interactions blended with the nature of hard work, new ideas have been devoted to sustainable, adaptable and environmentally friendly architecture. Based on the second level model, four components of "physical", "functional", "environmental", "social" have been investigated as factors affecting the promotion of aggregation in commercial-recreational complexes. Overall, the mean of the two components of "social" and "physical" was above the theoretical average. Examine these two concepts together with the indicators that they comprise as the final step of the analysis. The results of this study indicate that the indicators of the concept of 'social' affecting the promotion of aggregation in commercial-recreational complexes are ranked in terms of 'satisfying users' needs, shopping and leisure experience, social relevance, shopping behavioral patterns, spatial identity and people. "Security, public presence" as well as prioritizing the "physical" component dimensions include "structure and form, shape and size, environmental harmony, pedestrian movement, furniture and comfort, energy use, convenient access, facilities and equipment, breadth

Keywords

Main Subjects

Full Text

مقدمه

مجتمع های تجاری تفریحی به عنوان یکی از مهم ترین کاربری های شهری، در کنار توسعه اقتصاد شهری، درایجاد و بازتولید فضاهای عمومی تجمع پذیر به عنوان محل رخداد و تعاملات اجتماعی در راستای خلق فضاهای شهری پایدار، نقش مهمی در تولید فضاهای جدید معماری وشهری باتوجه به مولفه های معماری پایدار ایفا می کنند. امروزه ایجاد مجتمع های چندمنظوره در شهرها راهکار مناسبی برای تولید هسته های جدید شهری محسوب می شود. تغییر ماهیت تجاری فضاهای مراکز خرید و پاساژها از کارکرد صرف تجاری به مراکز تجاری- تفریحی و ایجاد فضاهایی برای اوقات فراغت و خرید در این گونه مراکز در کشور ما مخصوصا آستارا رایج شده است. با توجه معماری بومی و بهرمندی مجتمع تجاری- تفریحی بازار ساحلی از مولفه های معماری پایدار ایجاد و ارتقاء فضاهای تجمع پذیر در جهت همگرائی اجتماعی و ایجاد پاتوق ها برای تبادل وکارائی بیشتر و بهتر باتوجه به نوع معماری پایدار بازار ضرورت و اهمیت این مهم را بیان کرد. هدف این پژوهش تحلیل نقش عوامل تاثیرگذار بر ارتقاء تجمع پذیری مجتمع های تجاری-تفریحی در معماری پایدار فضاهای شهری براساس مولفه هایی همچون کالبدی، عملکردی، محیطی، اجتماعی مورد ارزیابی قرار گرفته است. حال می توان سؤال پژوهش را این گونه بیان داشت: عوامل تاثیرگذار بر ارتقاء تجمع پذیری بازار ساحلی آستارا در فضای شهری کدامند؟

مواد و روش ها

این پژوهش از نظر هدف کاربردی و روش تحقیق توصیفی- تحلیلی است. از روش ترکیبی مطالعات اسنادی و میدانی برای جمع آوری داده های عینی و ذهنی مورد نیاز استفاده شده است. برای مشخص ساختن شاخص های مناسب در راستای موضوع پژوهش که با تلفیقی ازچهار مولفه«کاربردی، عملکردی، محیطی، اجتماعی» و(27) شاخص که بصورت مفاهیم فرضی در موقعیت آلترناتیو مورد بررسی قرارگرفته است؛ به منظور برآورد حجم نمونه آماری485 نفر از فرمول کوکران و روش نمونه گیری تصادفی استفاده شده است، سنجش روایی و پایایی پرسشنامه با توجه به ضریب آلفای کرونباخ بزرگ‌تر یا مساوی 88/0 می باشد. در این پژوهش برای تعیین و رتبه بندی مفاهیم وشاخص های پژوهش از روش ترکیبی مدل تحلیلی(تحلیل سلسله مراتبی) AHP، و تحلیل رگرسیون چند متغیره با استفاده از آزمون های آماری T تک نمونه ای با استفاده از نرم افزار Spss به تحلیل سوال واهدف پژوهش پرداخته شده است.

مجتمع تجاری تفریحی شهر آستارا معروف به بازار ساحلی(بساطی ها)که در سال ۱۳۶۸ بنا شده، یکی از جاذبه های تجاری گردشگری شهرستان مرزی آستارا محسوب می شود، که در حاشیه دریای خزر واقع شده و از معروف ترین بازارهای ایران است. معماری این بازار بر اساس الگوی معماری آستارا که معروف به بام های سفالی است طراحی شده و با فعالیت ۱۵۰۰ واحد صنفی، یکی از مهمترین مراکز تجاری استان گیلان به شمار می رود.

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History

  • Receive Date: 04 February 2022
  • Revise Date: 17 February 2022
  • Accept Date: 05 March 2022

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